Topic
Privacy & GDPR
Count visits without watching people, and know what the rules ask of you.
Articles
Do you need a cookie banner for analytics?Banner or not: the answer by country, and what changes with no cookie.
GDPR and analytics, in plain wordsWhat the GDPR asks of analytics, and what a tool can take off your hands.
Cookieless analytics and GDPRWhat cookieless analytics does, what it costs and what to settle first.
Glossary terms
- Cookieless trackingCookieless tracking counts visits without storing anything on the visitor's device: no cookie, no local storage, no stored id. The tool recognises a visitor within a day from a hash of data the request already carries, and keeps nothing that follows them from one day to the next.
- First-party dataFirst-party data is information you collect yourself, directly from people using your own website or product: the pages they view, the forms they fill in, what they buy. It differs from third-party data, which another company gathers across many sites. You know where it came from and you are accountable for it.
The newsletter
Notes on measuring what matters.
Occasional emails from Albi: new posts, one chart worth reading, what changed in trckable.
We send one email to confirm your address, and nothing more until you confirm. Every newsletter has a link to leave. What we keep, and who sends it: privacy.
Counted, never watched.