The trckable blog
Measure what matters, without watching people.
Guides on analytics, growth and launches, AI search, privacy and the GDPR, and conversion and revenue, from the person who builds trckable. Plus a glossary, a free tool and how-tos with screenshots.
Latest
Guides on measuring, growing and staying on the right side of the rules.
Do you need a cookie banner for analytics?Banner or not: the answer by country, and what changes with no cookie.
GDPR and analytics, in plain wordsWhat the GDPR asks of analytics, and what a tool can take off your hands.
Moving from Google Analytics, step by stepA safe order for leaving GA4 without losing your history of decisions.
Cookieless analytics and GDPRWhat cookieless analytics does, what it costs and what to settle first.
trckable how-tos
Do each thing in trckable, with screenshots of the real dashboard.
Install trckable on your siteAdd the script, check that it works and watch your first visit arrive.
Read your dashboardThe key numbers, the period picker, comparisons and who came.
Count goals and eventsCount signups, trials and downloads, and see who converts.
Track revenueConnect Stripe, Paddle and others, then see revenue by channel.
Live view and surge alertsWatch visitors arrive, understand a surge, and choose how you are told.
Share and exportShare a card or a read-only link, and export your numbers as CSV.
Glossary
Ten terms, each in a sentence you can quote.
- AAttribution model
- BBounce rate
- CConversion rateCookieless tracking
- D
- E
- FFirst-party dataFunnel
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- RReferrer
- SSession
- T
- UUnique visitorUTM parameters
- V
- W
- X
- Y
- Z
Free tools
Small tools that run in your browser.
UTM link builderBuild tagged links for every campaign, keep the ones you made, and copy them in one click.
AI crawler robots.txt generatorChoose which AI crawlers may read your site, merge it with your robots.txt, then copy or download it.
A/B test calculatorIs the difference real? Significance for two variants, and the sample size to plan a test.
What a better conversion rate is worthWhat a better conversion rate is worth per month and per year, for one-off sales or subscriptions.
The newsletter
Notes on measuring what matters.
Occasional emails from Albi: new posts, one chart worth reading, what changed in trckable.
We send one email to confirm your address, and nothing more until you confirm. Every newsletter has a link to leave. What we keep, and who sends it: privacy.
Counted, never watched.